The San Miguel Rich List 2018

San Miguel has been exploring the world since 1890, which is why it believes that true wealth comes from amazing experiences rather than material wealth. The third San Miguel Rich List recognises incredible men and women who have dedicated their lives to pursuing the most valuable thing of all: experience. From Trailblazers at the head of their game, to Legacy Makers striving to make their own mark, Artisans who love honing their skills, to Pioneers who have embarked on life-changing experiences in spite of their own circumstances, they all want to live wealthier, more enriched lives – just like Joe Cook, who features in the film above. One of 20 people on the 2018 San Miguel Rich List, his talent as a spoon carver came from a quest for a simpler, more fulfilling life. And, just like all of those featured on this year’s list, his story examines the idea of wealth and what living a rich life really means. Here you can meet this group of ordinary people living extraordinary lives. Will you take inspiration and find your own rich?